While on a trip to Europe we had the opportunity to experience riding pedelec bikes. The terminology is not well known in North America, “PEDELEC” is an acronym for “Pedal Electric”. It is a epower assisted bicycle that has to be pedalled to engage the power assistance (they have no throttle like e-bikes). They look much like a regular bicycle with a larger rear hub or bottom bracket which houses an electric motor that “amplifies” the riders effort. Once we rode them, we realized the Canadian market was missing out on how the improved pedelec technology is able to enhance a persons physical abilities and thereby their enjoyment of riding a bike. The feeling can best be described as always riding with the wind at your back.
We are aiming to make riding a bike fun again. Bikes for ordinary folks, that can be used everyday for transportation or recreation, that are easy to handle and comfortable to ride. We ride upright, on a comfortable seat, wearing helmets that are fashionable, with any clothes we like, flapping in the wind. We never break a sweat, enjoying a less expensive mode of transportation and it contributes to improved health as we do it. It’s no wonder that studies have shown people who own pedelecs ride them 2 to 3 times more than folks with ordinary bicycles.